MIRA was founded out of a recurring observation: quality only gets serious attention after something goes wrong, or it gets so heavily structured that teams drown in process. Neither approach works for product brands trying to build something they can stand behind—and that scales as they grow.
The space in between is where MIRA operates. Borrowing what regulated industries have figured out about quality, translating it into something that fits product brands without the overhead. Not compliance, not bureaucracy but practice that holds up.
Quality is too often reduced to standards, audits, and checklists. On paper, everything looks fine and yet products run into problems, complaints arise, and rework piles up.
MIRA approaches quality differently. Not as something to comply with, but as the practice of making choices that hold up. Choices about what a product needs to do, how to verify that, and whether your supplier can actually deliver it.
That starts much earlier than most people think.
MIRA works as an independent partner for founders, product teams, and anyone responsible for what ultimately reaches the customer.
The work shows up in different forms: a structured baseline assessment of where the company stands, a tailored project around a specific challenge, sparring sessions for someone carrying quality responsibility alone, or training and talks for teams making quality a shared language.
In practice, that means challenging requirements before testing begins, visiting suppliers, negotiating acceptance criteria between design and production, or setting up a release process that actually works.
MIRA draws on proven quality methodologies—including APQP, FMEA, PPAP, requirements engineering, design reviews, supplier quality planning, and structured problem solving (8D, root cause analysis). These are translated into approaches that fit the product and the organization, not applied for their own sake.
The methodology is grounded in formal training (ISO 9001 Lead Auditor, IATF 16949) and a decade of practical experience across hardware, electronics, and consumer product brands.
MIRA Quality is founded by Ghislaine van Bergen-Koolman. With a background in Mechanical Engineering and 10+ years of experience in product and supplier quality, Ghislaine has worked with companies including Bugaboo, Quooker, FrieslandCampina, and NS—across hardware, electronics, and consumer products, with extensive experience in manufacturing partnerships in Europe and Asia.
What began as observations across these companies became the foundation for MIRA: a pragmatic, structured approach to quality that fits product brands operating outside heavily regulated industries.
